In an era when social media platforms are really dominating digital marketing, it’s easy to question the relevance of traditional search engine optimization. If there are more than 20 social media platforms competing for attention, does Google still hold sway?
In short, yes. Despite the spurting growth of social media, Google has retained its position as the #1 website on the internet, attracting more than 95 billion visitors per month. Moreover, if you really want to maximize your online presence in 2024, then understanding and improving your Google ranking should be in the limelight.
However, if you could not find the most simple explanation of Google’s ranking & its algorithms then the Best Seo Agency in Chandigarh, Social Theka is here to help you out!
Keep reading to explore it all…
Why Does Google Ranking Matters?
Together with the explosion of social media, a high ranking in Google goes a long way in powering website traffic. Based on the studies, the first five organic results in Google’s first page capture more than 67% of clicks.
Increased visibility on Google does two things: drives traffic and builds your brand’s credibility and authority. If you’re ranking higher than the competition, you’re more likely to sway their potential customers to your brand and build a reputation as a credible source in your niche.
15 Tips to Rank Higher on Google in 2024
1. On-Page SEO
Optimize the various elements on your website, such as headlines, titles, images, etc. Some key On-page SEO practices include:
- Use keywords early in title tags.
- Long-form content of at least 1,800 words per page.
- Keywords strategically placed all over the page.
2. Technical SEO
Help search engines crawl and index your sites more efficiently:
- Keeping your site safe with HTTPS.
- Being mobile-friendly.
- Having quick page speeds.
3. Never Go for Thin Content
You want high-quality content. There should be informative, engaging, and shareable content. While doing so, work on the backlinks by sharing your posts and contacting big websites to see if you can guest post.
4. Internal Links
Internal links make sure all of your key pages are discovered and indexed by search engines like Google, but they also boost user navigation. The more you have towards the top of your page, the better for SEO and for reducing bounce rates.
5. Include LSI Keywords
Latent Semantic Indexing, or LSI, keywords, will further indicate to Google what your content context is. Add related terms to enhance relevance and raise topical depth.
6. Emphasize E-A-T
Clearly, Google is working on its three pillars: Expertise, Authoritativeness, and Trustworthiness. Hence, providing excellent, profoundly researched material, building authoritative backlinks, and making a website secure are all things that can increase E-A-T.
7. Match Search Intent
Get an idea of what your audience is searching for and create content that speaks to them. Look at top-ranking pages and refine your content.
8. Improve Your Bounce Rate
A low bounce rate will indicate that visitors are finding your site useful and with value. Make them stay a little longer by putting relevant information above the fold, adding a table of contents, and using visuals.
9. Add Video to Your Pages
Video content is taking up a huge amount of space in search engine results. Produce videos for your website since you might want to create a YouTube channel in order to increase visitors and engage better.
10. Use Statistics
Moreover, it should contain data and statistics within the content. Through data and statistics, one might acquire backlinks from other creators. Give more shareability and engagement to your data by turning it into infographics.
11. Increase Your Click-Through Rate (CTR)
Increase your CTR through metadata optimization. Descriptive URLs should be short, followed by descriptive title tags. These draw users to click on the site.
12. Google My Business Profile Creation
For local SEO, create and optimize your Google My Business Profile. Accurate business details and positive reviews improve your rankings in local search.
13. Audit Your Brand and Content
Give your branding and content an analysis once in a while. Ensure consistency, and remove low-quality and irrelevant content that can hurt your online presence.
14. Track Your Results
Monitor SEO performance to know what works and what doesn’t. Utilize analytics tools to track organic traffic, conversions, etc.
15. Don’t Afraid to Hire Experts
If mobile optimization, page speed, and other technical aspects seem a bit intimidating, you can think of hiring professionals since they are updated with the latest trends in SEO. They will make sure everything is done perfectly.
Wrapping Up
SEO may appear to be very difficult, but most of these strategies are somewhat interrelated. Optimizing Quality, Page Speed, and User Experience will simultaneously boost your SEO. As you continue through 2024 in the volatile digital world, remember every click may come back to your content.
Apply these best practices in SEO to ensure the continuation and improvement of your Google ranking and stay ahead of your game. Moreover, if you want to apply the best SEO strategies, then simply reach out to the Best Seo Agency in Chandigarh, Social Theka!
