In a strategic move to make ad campaigns more efficient and accessible, Reddit has officially rolled out an automated bidding option for its brand awareness objective. This latest update is designed to help advertisers increase reach and visibility without manually managing bid prices.
For marketers, this signals a major shift—one that could unlock Reddit’s massive user base with minimal friction and maximum efficiency.
What Is Automated Bidding?
Automated bidding is a feature that allows advertisers to let the platform decide the best bid per impression or action—based on campaign goals, user behavior, and competition. Instead of setting manual bids, Reddit’s algorithm dynamically adjusts your bid to maximize your campaign’s reach within your budget.
With this launch, Reddit joins the ranks of platforms like Meta, Google Ads, and X (formerly Twitter) that offer similar bidding automation for awareness campaigns.
Why Reddit Introduced Automated Bidding for Awareness
Brand awareness campaigns are all about visibility—not conversions or clicks. Manual bidding can limit reach if you’re not familiar with platform benchmarks.
Reddit saw the opportunity to:
- Simplify campaign setup for advertisers with limited experience.
- Improve cost-efficiency by reducing overbidding or underbidding.
- Attract more brands looking to experiment with upper-funnel strategies.
With this change, even small businesses can run awareness ads on Reddit with less guesswork.
How It Works: A Quick Breakdown
When launching a brand awareness campaign on Reddit:
- Choose your campaign objective as “Brand Awareness.”
- Select ‘Automated’ under the bidding strategy.
- Reddit’s system will automatically calculate optimal bid values based on:
- Audience targeting
- Daily budget
- Ad inventory availability
- Real-time auction competition
This ensures maximum impressions for your set budget, especially helpful for advertisers focused on reach rather than engagement or conversions.
What This Means for Marketers
Reddit has always been an underutilized yet powerful ad platform, especially for niche communities and authentic engagement. Now, with automated bidding, brands have fewer barriers to entry.
Here’s why this matters:
✅ Easier Setup for New Advertisers
No need to guess bid amounts—Reddit handles that for you.
✅ Budget Optimization
Helps avoid overspending while still maximizing your ad’s visibility.
✅ Better Performance Consistency
Automated bidding ensures your ads perform more consistently across time zones and bidding fluctuations.
✅ Increased Adoption
This move is likely to encourage more D2C brands, startups, and media agencies to experiment with Reddit Ads.
Reddit’s Growing Focus on Ad Tech
This feature follows a string of ad tech enhancements Reddit has rolled out in 2025:
- Updated Ads Manager UI
- Expanded location targeting
- Video ad upgrades
- Enhanced measurement and reporting
It’s clear that Reddit is doubling down on monetization and advertiser experience, especially as it competes with other platforms for ad budgets.
Tips for Running Better Brand Awareness Ads on Reddit
To get the most from this new automated bidding feature:
- Nail your targeting: Use subreddit-level targeting to reach high-intent communities.
- Invest in creative: Brand awareness relies on eye-catching visuals and clear messaging.
- Monitor performance: Even with automation, keep an eye on CPM and impression trends.
- A/B test different copy and images to see what resonates best with Reddit’s audience.
Who Benefits the Most?
This update is great news for:
- Small businesses wanting to test Reddit Ads without a dedicated media buyer.
- Agencies managing multiple campaigns across different verticals.
- E-commerce brands, especially those looking to build awareness ahead of product launches.
- Content creators or SaaS companies launching new tools or thought-leadership campaigns.
With automated bidding now available for brand awareness campaigns, Reddit has made it easier than ever for advertisers to tap into its 500M+ monthly active users. Whether you’re an experienced media buyer or just testing the waters, this feature simplifies execution and improves efficiency.
As Reddit continues to grow its ad tech capabilities, this move reaffirms its place as a serious player in the digital advertising space.
Are you planning to launch a brand awareness campaign on Reddit?
Let us know in the comments, or stay tuned to SocialTheka for more updates on smart ad strategies and social media news.
